PricewaterhouseCoopers to become PwC
17 Sep 10
Global rebrand aims for greater consistency
PricewaterhouseCoopers is to officially rebrand next week to “PwC”, a truncation which has, in practice, been used interchangeably with the firm’s full name since it was formed in 1998. "PricewaterhouseCoopers" remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.
The new branding will go live on Monday and PwC's websites around the world will be relaunched in the new style.
Dennis Nally, chairman, PwC International, said: "We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC.
"Underlying the visual elements is what the PwC brand really stands for — how we are viewed by our clients, our people and our stakeholders. Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they’re looking for."
Creation of the new brand positioning was the work of PwC's Global Brand Team and its Network Leadership Team with assistance from the global brand consultancy Wolff Olins.