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It’s not all about finance…

21 Jan 10

Luxembourg’s government set out to counter some of the clichés

The Luxembourg government, in collaboration with several partners, has produced 10 short films to counter widespread clichés about Luxembourg and present the country the way many inhabitants, visitors and investors experience it today.

The films target communication professionals who promote Luxembourg abroad as well as the general public.

The message is that there’s more to discover than finance. Luxembourg is home not only to castles and banks, but also cultural treasures and great entertainment.

Take a look for yourself…

A CA in Luxembourg

If you are a member of ICAS working overseas and would like to contribute to Global CA, please get in touch with online editor Richard Goslan at


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